Market Your Listings
Realtypath aggressively markets our listings in the neighborhood, the community, and around the world.
We Brilliantly Promote
Listings. . . Automatically
Core Listing Machine takes the time and hassle of promoting your listings with a fully automated print and digital marketing suite. Connected directly to the MLS, CORE Listing Machine pulls in property details and photos then automatically creates a complete marketing campaign for each stage of your listing’s live cycle: Just listed, Open, House, Price Reduction, and Just Sold. No more concern about whether you are adequately and professionally marketing each listing. CORE ListingMachine does the work for you to ensure every listing gets the gold standard treatment
Single Property Website
An exclusive website is automatically created for each listing by pulling the information, description, and photos from the MLS. This single property website displays:
- All property details
- All MLS photos
- School information
- Mortgage Calculator
- Walk Score
- Printable Flyer
NOTE: It is important you upload your profile photo and accurate contact information on CORE ListingMachine for it to appear on the website.
YouTube Video Posts
YouTube is the second most searched website, just behind Google. Our listings are posted on the Realtypath YouTube Channel.
The MLS Photos are converted into a video slideshow with music in the background. The MLS comments and details are added as a voiceover to keep the viewer engaged.
NOTE: The remarks you enter on the MLS are used as the description in the video and on the Single Property Website. Take your time and carefully write compelling remarks to capture the attention of online home-shoppers.
24/7 Info Line
When home-shoppers drive neighborhoods looking for available homes, a yard sign alerts the shopper of a listing. Most shoppers are hesitant to call for information. That is where the 24/7 info rider comes in. It generates more leads.
- 300% More inquiries
- 800 Number to capture the caller’s number
- Text and voice description, including price and details
- The caller’s number is sent to you by text for follow-up
In addition to the 24/7 Info Line provided by CORE ListingMachine, you have the option of using the Realtypath Mobile App by MobilityRE.
The MobilityRE info line invites the caller to download your app, which gives you more staying power.
Print Flyers
Most home-shoppers will visit several homes before making an offer. They are often confused and forgetful of which home was which. A nice flyer can remind them of your listing and perhaps generate an offer. There are several options for creating flyers:
CORE ListingMachine will generate flyers and postcards using what you entered into the MLS, which you can customize.
BreakThroughBroker.com has many free and paid templates for your real estate business for free. Upgrade to pro for more options.
Canva.com has templates for real estate flyers, brochures, postcards, and other marketing materials. Upgrading to the Pro version gives you even more.
Internet Syndication
ListHub: As new listings are added to the MLS, or as existing listings are updated, ListHub distributes the new and updated information automatically to over 150 sites, ensuring that your online marketing is MLS-ACCURATE!
Zillow.com: Realtypath has opted-in to Zillow syndication because it is the most visited real estate on the Internet. Both buyers and sellers frequently visit Zillow.com. Zillow owns Trulia.com so listings are also posted there.
Realtor.com: All listings are uploaded to Realtor.com directly from the MLS.
Homes.com: We have authorized our listings to be posted to Homes.com since it routinely shows up on the first page of any Google search.
Other Agents Sites: Virtually every real estate agent’s and brokerage’s website in Utah has an MLS IDX feed. That means your listing will be posted on all their sites as well.
IDEA: If you are ever in competition with any other agent for a listing, you might let the Seller know that after you list their property, it will be posted on the other agent’s website(s).
IMPORTANT: Update and optimize your free Zillow, Realtor.com, and Homes.com profiles for greater visibility.
CORE Social
Many people spend a great deal of time daily looking through social media. This makes Facebook, Instagram, Pinterest, YouTube, TikTok, and LinkedIn important sites to share listings and stay in touch.
Realtypath provides CORE Social for all our agents. It generates more leads by automatically posting relevant content and fresh listings to your social media. Effective marketing without lifting a finger? Yes, please.
Automate your social media presence with custom-curated content. CORE Social will post articles and holiday posts from 16 different content categories.
Realtypath Mobile App
In today’s real estate market, EVERYONE is using their mobile device to search for homes.
The Realtypath Mobile App is powered by MobilityRE. It is designed for you to share with your clientele; the app pulls property information directly from MLS databases, ensuring data accuracy for a superior consumer experience.
When new listings that meet a home-shoppers criteria become available, MobilityRE automatically alerts them and you so you can proactively schedule home viewings.
Generate new leads from sign riders, social media, app stores, open houses, and sharing with potential clients.
NOTE: It is important you upload your profile photo and accurate contact information on MobilityRE for it to appear on the app.
Open Houses
Open Houses account for almost 6% of home sales and over 50% of home-shoppers self-report visiting them. In addition, most home sellers expect you to hold one. This makes them an important part of your marketing mix.
There are several places to find beautiful templates for posting your open houses on Social Media.
Canva.com (Search for Real Estate Open House)
NOTE: See RealtypathLibrary.com for several open house tools.
Get Involved
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